This site is devoted to promoting ethical behavior in review sites.

There are 3 main stakeholders in the online review:

  • The reviewer
  • The reviewed (business, product, etc.)
  • The web site(s) displaying reviews

Each has an opportunity and a responsibility. Ethical reviews online are a critical part of the decision making process in our time.

We will start with a set of planks on which we’ll ask the review sites to weigh in. Based on their responses we’ll rate them!

It’s our responsibility to police ourselves before the FTC decides to.

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